Posted by kidd on September 15, 2017
Responsive design is a critical feature for websites today. In this blog, we'll explain the most important reasons why you need it for your site.
We'll start with users, since they'll (hopefully) turn into your customers one day. In 2017, you can assume that most of your users will be using mobile devices.
Responsive websites… Read full post »
Posted by kidd on September 8, 2017
When creating your online store, it's important for the site to have a structure that will help it rank for SEO. When different products are categorized under specific categories, it helps Google understand what your product pages are about. This will lead to better and more accurate rankings.
Depending on how large your site is, you should have… Read full post »
Posted by kidd on September 1, 2017
Many people don't succeed at SEO because they're stuck by some common misconceptions that abound about it. Here are some common SEO myths, and what you should do instead.
Myth #1: You Need Lots of New Content
Many people think that for Google to love your site, you need to keep publishing new content day after day, or at least a few times a… Read full post »
Posted by kidd on August 25, 2017
Social media is the buzzword in marketing today, but understanding how to effectively manage social media to drive traffic to your website is a bit trickier. Take a look at your social media sites. How often are other users sharing content without a clear link back to the company's website? Surprising how often that happens, right?
Every piece of… Read full post »
Posted by kidd on August 18, 2017
A website audit fully analyzes everything related to your website's visibility. With a full, complete audit you get a deeper understanding of why your site isn't generating the traffic you'd hoped for or why the traffic isn't converting into sales.
Why you Need an Audit
Over the past year, the way search engines compute their results has… Read full post »
Posted by kidd on August 11, 2017
As a non-profit or charity, building meaningful and lasting relationships with your client base is often challenging. However, reaching out on a personal basis to boost public awareness is the key to maintaining healthy relationships and growing new networking opportunities. Social media is a very friendly and non-confrontation way to connect… Read full post »
Posted by kidd on August 4, 2017
A few years ago, getting a responsive website was a nice way to improve your marketing efforts and maybe see a boost in your SEO. Fast forward to 2017, and responsive design is now mandatory, no matter what your goals are.
Not an option anymore
It went from being an added feature to a key aspect of online marketing. According to this… Read full post »
Posted by kidd on July 28, 2017
An SEO campaign is never really finished, just like a competitor is never satisfied with his performance. There's always room for improvement, but if you just finished setting up your SEO campaign, then the question is: "What else is there left to do?"
We're going to assume that you've already done the following:
Optimised your title tags and… Read full post »
Posted by kidd on July 20, 2017
If your website design is older than 3 years, a custom website redesign may be the game changer that you need to attract more leads and grow sales. A well-designed website will typically have a lifespan of 3 to 7 years. However, time is not the main consideration for a custom website redesign. The number one reason is whether or not your visitors… Read full post »
Posted by kidd on July 14, 2017
When you take the plunge into SEO marketing on your website, the last thing you want to do is have you, or your business, fall victim to an SEO scam. With online searches increasingly motivating the decisions of buyers, getting blacklisted by Google is a nightmare. Using professional SEO services is the only guaranteed, foolproof way to make sure… Read full post »