Posted by Paul on April 3, 2024
Posted by Paul on September 15, 2023
If you feel like you're spending a lot of money on your Google Ads campaigns, but not getting the results you were hoping for, it may be because you're running 'Smart Campaigns'. But are they really…
Posted by Paul on August 15, 2023
Google Analytics 4 (GA4) is the latest version of Google's web analytics platform, designed to provide a more comprehensive and flexible approach to tracking and analyzing user interactions on…
Posted by kidd on September 16, 2022
We are writing to advise you that our upstream provider will undergo the migration of your email account to a new system which will occur as per the schedule below.
Posted by Paul on August 27, 2021
In times of uncertainty it's natural to look at your discretionary spend to see where you can rein in your costs. The Auction Insights Report in Google Ads provides a clear picture of your…
Posted by kidd on August 18, 2021
We recently took on a new Google Ads client who had been taken for a ride by an Australian agency. This client is a regular tradie who works hard to grow his small business.
Posted by Paul on August 16, 2021
After 14 years as Designer Websites, it's time to change our name to one which better reflects the depth of our expertise and our range of core services.
Posted by Paul on June 24, 2021
Designer Digital has been a Google Partner since 2017, and we recently renewed our 'Partner' status under Google's new Partner program requirements. But what does it mean in practice, and why should…
Posted by Paul on June 4, 2021
Google launches new image extensions which allow Google Ads advertisers to upload rich, relevant visuals to complement their existing text ads.
Posted by kidd on May 24, 2021
Apple’s release of iOS 14 allows iOS users to opt out of being tracked. Users who decide to opt out of being tracked will be harder to reach with personalised ads, here's what you can do if you’re…
Posted by Paul on May 14, 2021
In Google's recently released Webspam Report 2020, the comment that really jumped out at us was that, 'Hacked spam was still rampant in 2020 as the number of vulnerable websites remained quite large'.…
Posted by Paul on April 30, 2021
Use call extensions in your Google Ads to encourage customers to call or text straight from your ad. Then use segments in your Google Ads account to see how many calls you've received.
Posted by Paul on April 23, 2021
It's often said that 'familiarity breeds contempt'. If you're running Facebook ad campaigns and have been seeing this message showing in your Ads Manager account, but have been ignoring it....don't…
Posted by Paul on March 19, 2021
We often get a quizzical look when we say that our content management system of choice is Concrete5. Mainly because it's not as well known as systems such as WordPress. We'll then wax lyrical about…
Posted by Paul on September 1, 2020
COVID-19 saw a huge increase in companies moving towards selling their products and services online. In this article, we’ll cover the main considerations and pitfalls SMEs often face when creating an…
Posted by kidd on March 9, 2020
Your website, blog and social media pages make up the bulk of your online presence and can be used for inbound marketing purposes. Inbound marketing, as opposed to outbound marketing, is the type of…
Posted by kidd on December 20, 2019
learn more about how you can benefit from working with a digital marketing agency
Posted by kidd on December 6, 2019
Optimizing a website for SEO in 2019 can be complicated. Google seems to change its' algorithm on a daily basis. That being said, you don't have to make SEO difficult. Google has made it clear that…
Posted by kidd on October 25, 2019
Social media provides many benefits to a business beyond helping the website to rank in search engines. That's why it is so important that you make it an essential part of your marketing strategy
Posted by kidd on October 4, 2019
Getting a template will surely cut on the time the website needs to be delivered, but on the other hand, it doesn't give the client the best of experiences. Named below are some of the reasons as to…
Posted by Paul on October 2, 2019
Choosing a website design and development company can feel a bit like the Wild West. It's not like choosing a trades person where you can check to see if they're a Licensed Building Practitioner, or a…
Posted by kidd on September 27, 2019
As a business owner, you did everything possible to create a website on your own to keep costs low. After all was said and done, you're proud of the work you accomplished--your website is functional,…
Posted by kidd on August 16, 2019
Content marketing isn't just a strategy you can pick or ignore anymore. Instead, it's rapidly becoming the mainstay for how companies stay on the mobile traffic map. If your company has a content…
Posted by kidd on August 9, 2019
It's not enough to write great content. Great content is easy to find for almost every subject matter, and that's why there's such tight competition for those first few spots in search results. Even…
Posted by kidd on August 2, 2019
Every company has an obligation to protect the data it collects from consumers and visitors. GDPR, a set of regulations from the European Union that takes this responsibility a step further, is…