Posted by kidd on August 16, 2019
Content marketing isn't just a strategy you can pick or ignore anymore. Instead, it's rapidly becoming the mainstay for how companies stay on the mobile traffic map. If your company has a content marketing strategy on the back burner or your company used to have a robust content strategy that fell by the wayside, here are five ways to get it on… Read full post »
Posted by kidd on August 9, 2019
It's not enough to write great content. Great content is easy to find for almost every subject matter, and that's why there's such tight competition for those first few spots in search results. Even if you feel like your content isn't excellent quite yet, don't wait to start building your distribution channels. If you wait until you think it's… Read full post »
Posted by kidd on August 2, 2019
Every company has an obligation to protect the data it collects from consumers and visitors. GDPR, a set of regulations from the European Union that takes this responsibility a step further, is something that every business owner needs to know about. Even if you don't do business in the EU specifically, you may still have visitors from the EU. Here… Read full post »
Posted by kidd on July 26, 2019
There is good news for local business owners, nonprofits, and professionals who have done some homework on search engine optimisation (SEO). Most of what you've learned applies to what is called local search engine optimisation (LSEO). The latter isn't so much different as added: SEO plus the "L" factor.
For the restaurant, retail store,… Read full post »
Posted by kidd on June 21, 2019
While word of mouth and online reviews are some of the best ways to increase your block of business, you also need to pull in organic traffic and appointments. Do that by focusing directly on your website and your social media pages. Here's how:
1. Create guides that shut down problems immediately.
Most people aren't leisurely searching for… Read full post »
Posted by kidd on June 14, 2019
Nowadays, despite the perceived drawbacks of online shopping, more and more people are giving it a shot because it also has many advantages. First of all, online shopping is convenient; you don't have to leave the comfort of your home in order to go shopping. You don't have to try on clothes in a badly-lit fitting room (believe it or not, this can… Read full post »
Posted by kidd on June 7, 2019
When you're getting custom website design, you have a number of options. You can pretty much design your website any way you would like to. And if you have something in mind that's unique and original, then all the better. This will help your website to stand out from a number of websites which all look the same and have similar images and content.… Read full post »
Posted by kidd on May 31, 2019
Online reputation is hard to measure. You need professional tools and aggregate analysis sites to give you a number to put on your site's online credibility. But there are a few ways for you to get a rough estimate of your online reputation, as well as a few ways to boost it along the way.
Who is talking about you besides you?
A lot of running a… Read full post »
Posted by kidd on May 24, 2019
While most people are aware of how Google Analytics can help you discover important data about your site and your visitors, not many people know that the Google Search Console contains a whole load of important information as well. Here's how you can use Google Webmaster Tools to improve your site.
Under the Performance option… Read full post »
Posted by kidd on May 17, 2019
When you're focusing on your restaurant's online marketing strategy, a lot of your attention will be somewhere other than your website. You need to maintain your Yelp and local business directory pages. You need to keep social media current and make sure you have plenty of great pictures. That only makes sense. But schedule a time to make sure your… Read full post »