Posted by Paul on September 13, 2016
Using social media platforms effectively are a key component in search engine optimisation, but can be hard to maintain when you're time poor. But if you commit to setting aside an hour every day for social engagement, social media can play a productive role in your organisation.
The following are some of the things you could do:
Reply to… Read full post »
Posted by nayana on August 31, 2016
Internet retail shopping is experiencing serious growth globally, with people increasingly turning to ecommerce websites for their shopping needs. Is your online shopping website poised to take advantage of this ongoing trend?
Along with working to attract customers, it's important to improve customer retention, increasing the chances that people… Read full post »
Posted by nayana on May 20, 2016
Having a website is an important asset for most businesses in today's setting. However, for accountants, it's critical. Not only can your website help you build trust with propsective clients, but you can also show your particular areas of expertise and knowledge. Here are a few things you should include on your accountant website to make sure you… Read full post »
Posted by nayana on May 13, 2016
With the massive growth and use of mobile devices, websites must be clear, engaging, and attractive on all computing devices, regardless of screen size. Responsive websites will work well on mobile phones, tablets, laptops and desktop computers.
Business 2 Community recently published an article discussing how mobile websites can give you a… Read full post »
Posted by nayana on May 6, 2016
In principle, search engine optimisation is a fairly simple concept but as search engines like Google advance their algorithms and challenge businesses to produce better content, measuring the results of your labours is becoming more complex.
Google Analytics is one tool that is often overlooked when it comes to SEO because Analytics is most… Read full post »
Posted by nayana on April 29, 2016
Like with one of your own paintings or written works, it's hard to remove yourself from your social media marketing campaign. You've spent so much time creating content, sharing links, and interacting with followers, that it's hard to imagine seeing your account from a fresh perspective.
This can be detrimental to your marketing campaign and… Read full post »
Posted by nayana on April 22, 2016
Content marketing is one of the easiest ways to advertise a business while informing a potential customer about a subject. This is primarily done through blogging, which allows the business to post information on several topics and encourage customers to visit their website often. Not for profit organisations are quickly learning from this… Read full post »
Posted by nayana on April 15, 2016
Social media marketing remains a mystery for many business owners. If you're still trying to figure it out, then consider incorporating these three components in your social media strategy:
Post when the time is right
Posting at different hours in the day can be the difference between your content going viral and it just getting buried. According… Read full post »
Posted by nayana on April 8, 2016
Social media optimisation is the buzzword in online marketing today, but understanding how to effectively manage social media to drive traffic to your website is a bit trickier.
Adding Backlinks to Your Website
Take a look at your social media sites. How often are you sharing content without a clear link back to your company's website? Probably… Read full post »
Posted by nayana on April 4, 2016
You may be running the numbers to decide whether to redesign your accountant website, but you might not be sure of exactly what you should aim for with your website. If you make sure that your website design includes these three things, you won't go far wrong:
1. Build Trust
Since you handle some of the most private and personal information… Read full post »