Posted by nayana on June 26, 2015
The challenge with a company website is to direct your visitors to where you want them to go. The book 7 Costly Mistakes That Derail Online Marketing notes:
Don’t assume that the visitor will figure it out and love what you have. The determining factor of whether we have something that others will buy or not is the consumer. Our job is to guide… Read full post »
Posted by nayana on June 6, 2015
Websites don't sell themselves, they have to be marketed.
However, there are something like 800 million live websites globally, which is a lot of noise to get lost in, and with so many brokers selling a whole variety of 'digital marketing' and search engine optimisation (SEO) services the world of online marketing can look a bit like the Wild… Read full post »
Posted by nayana on May 26, 2015
There are a myriad of different ideas about how to market your company online, but Search Engine Optimisation (SEO) and email marketing are two of the most common 'free' strategies (free meaning it's not paid advertising).
So which is the most effective, SEO or email marketing?
To use a metaphor, SEO is the tortoise, and email marketing is the… Read full post »
Posted by nayana on April 2, 2015
All organisations have a budget, and so it's not really surprising that 'affordable website design' is a common Google search term. When considering a new website, there can be a strong and understandable temptation to think of a website as a 'commodity item' and set the budget accordingly.
There are a variety of reasons for this depending on the… Read full post »
Posted by Paul on March 30, 2015
Google has given a deadline for preferential ranking for mobile friendly websites. It was known that Google give preferential ranking to sites that are responsive to different platforms, but now they have given notice that if your website isn’t mobile friendly by the 21st April, your ranking could drop. And this could even be for your desktop… Read full post »
Posted by nayana on March 20, 2015
There are many aspects to good website design, but did you know that colour can affect everything from a first impression to sales and conversion rates? Some shades and hues are more effective than others depending upon your clientele.
Let's take a look at how using colour psychology can influence your online audience:
This is the… Read full post »
Posted by Paul on March 6, 2015
Google Webmaster Tools is a free suite of tools run by Google which are designed to help you find out more about your website. It’s basically an opportunity to see your website the way Google sees it, including data about your website, your visitors and how they found your site. In fact, it's impossible to do any meaningful search engine… Read full post »
Posted by Paul on February 27, 2015
It's no secret that successful entrepreneurs use social media to raise their profiles and to build connections. Social media is an essential part of today's business strategy. But can it help increase sales? You bet!
Consider these facts from Forbes Magazine:
Eighty percent of Fortune 500 companies rely on mobile phones and tablets to access… Read full post »
Posted by Paul on February 20, 2015
Adding Google Analytics to your website can vastly improve your search engine optimisation (SEO) activities by providing you with detailed information about your visitor's behaviour.
One parameter that businesses love to focus on is the bounce rate. This is when users visit your website and leave immediately. A high bounce rate may indicate that… Read full post »
Posted by Paul on February 12, 2015
One of the biggest mistakes businesses make concerning search engine optimisation (SEO) is thinking that what they did in 2013 will suffice for 2014, 2015, and 2016. There are a couple of reasons this is completely wrong.
First of all, there are not many areas of your business that you can ignore for years and still remain successful. Your… Read full post »