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The Critical Necessity of Mobile Websites

September 14, 2018 by kidd

Regardless of your current website status or target market, you need a mobile website. In 2018, it is unquestionably a necessity. Find out exactly why you need a mobile website and how it can help you succeed!

What is a Mobile Website?

A mobile website is a website that has been designed and modified specifically for mobile users. Other terms that you may be familiar with include a 'responsive' or a 'mobile-first' website. A responsive website is designed to respond to different screen sizes, growing and shrinking with each webpage and moving components around when necessary. A mobile-first website is a website that is designed for mobile users first, and desktop users second. A mobile-first website design ensures optimal usability for mobile devices.

Why, Exactly, is it Important to Have a Mobile Website?

More than half of online searches are performed on a mobile device. If customers are struggling to view a web page because it not mobile-friendly, they will move on within the first couple of seconds. According to Statista, an online resource for market research, sixty-four percent of all online searches were performed on a mobile device in the first quarter of 2018.

Mobile viewing has become so standard that on January 10th, 2018, the United States Congress passed the Connected Government Act requiring "a federal agency that creates or redesigns a website intended for use by the public is mobile friendly."

In March 2018, Google announced that they will "use the mobile version of the page for indexing and ranking," meaning that if your website is not mobile-ready, it's much less likely that you'll get found on Google. As one of the world's largest search engines, it is imperative to comply with their indexing rules.

What Can You Do About It?

  1. Make sure that your website employs all the best practices for a fully responsive, mobile-friendly website.
  2. Always use a professional website designer to ensure the best results, customized specifically for your needs.
  3. Contact us for information and advice from the mouth of a professional and a source you can trust.

Designer Websites, Auckland. For all your web design, SEO and social media needs.

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