DW Tips

Influencer marketing means using the power and influence of experts, authorities and even celebrities to get your message out. When an organisation receives the endorsement of a respected individual or group, it lends credibility and weight to their statements.

In a similar fashion, influencer marketing seeks to use established online personalities and thought leaders to drive your organisation's message. Would that be of benefit in your situation?

Influencer marketing is a natural fit for most charities and nonprofits, especially in the area of fundraising, but also for companies wanting to convey a 'social' message. When you have powerful advocates who share your vision and values, it can provide a major boost to your audience on social media and within content marketing. 

Why Influencer Marketing Works

Increased Awareness

It does not matter if your advocates are tweeting, blogging, or posting to Instagram; their positive public commentary is a great way to get the word out about your cause, service, and products.

Increases Engagement

Influencers have an existing audience because they are a trusted voice. An influencer who shares your vision and values has a following that shares your vision and values. When an advocate shares or engages your content, their follows are more likely to act in kind.

Increases Your Credibility

The strong endorsement of an influencer enhances your credibility because they are a trusted thought leader or cause advocate. This form of 'social proof' is extremely powerful. Individuals are more likely to trust the support of an influencer than your claims alone.

Improves Your SEO

Influencers often have websites with domain authority, relevance for a specific subject or industry which has a direct impact on their ranking by search engines. Therefore, links from your online influencers’ website can boost the SEO of your website, blog, event pages, and donation pages.

What haven't we covered yet that is important to you? If you would like to talk about the power of influencer marketing for your organisation, or need more information, please contact us.