DW Tips

How Accountants Can Project Reliability on Their Website

June 29, 2018 by kidd

As an accountant, you're looking for a website that conveys reliability and trustworthiness. You want people to know that they can trust you with their financial information. This information is sensitive in nature. So when someone gives it to you, it means they are trusting you to take care of their money, without the threat of embezzlement or fraud.

If you're a well-established firm, people will feel less anxious about giving you access to their financial documents. But any company less than five years old in the accounting field is considered a fledgeling company. So you have to work twice as hard to convince people to trust you with their information. Here are a few tips:


The images on your website should reflect the feelings of reliability and trustworthiness you want to invoke. Make sure you get a professional photographer to take photos of you and your team before you post them on your website. You want to look professional by wearing a suit and being well-groomed but you also want to look approachable by smiling.

If you're using photos of models rather than real people, these should also look professional but approachable. However, try to make the photos of models more relatable, if you can. This means that the models should be from various races/cultures. They should also represent various body types. This way, potential clients of all races, cultures and body types will feel like they're being represented on your website.


In terms of content, it's very easy to get dull and boring when you're explaining accounting terms or ideas. You want to avoid this as much as possible. But this doesn't mean that you should write your content as if it were a sales pitch. Try to keep your tone conversational and easy-to-understand, as if you're talking to a good friend. This way, you will neither come across as too smarmy nor difficult to understand.

Also, it's best to keep your content brief as much as possible. Cover the salient points and leave out anything extraneous. Storytelling is also a good way to get clients hooked. This can mean the story of your company, your own personal story, the story of a client who managed to change their life by using your services etc.

Contact us for more great tips on setting up an accountant website.

Designer Websites, Auckland. For all your web design, SEO and social media needs.

Digital Marketing For Beginners

20th February 2019

Our digital marketing seminar will show you how to promote your website online to increase its visibility & demonstrate how to measure your results...Read more»

Getting Started with Google Ads

15th May 2019

Our Google Ads seminar will cover the basics of running paid promotional campaigns through Google's advertising platform and will help you get the best return on your advertising spend...Read more»

Google Search Console, when used correctly, can be one of the most important tools in your digital marketing arsenal. It…   Read more »

Customer retention is the core of a good business strategy. It costs a lot more to acquire a new customer compared to retaining…   Read more »