DW Tips

How to Use Creative Design

May 4, 2018 by kidd

If you run your own business, you know that marketing is important.  Without marketing, your business cannot attract customers.  Without customers, you do not make any money.  Without money, your business dies.  In other words, your business will die without marketing.  Therefore, you need to know how to market your business.  

The best way to market your business is through visual advertising.  In order to make good visual advertisements, you need to have a good handle on creative design. So how do you use creative design in your advertisements?  This is how.

With a visual advertisement, you only have fractions of a second to grab someone's attention.  You need the advertisement to grab a person's attention immediately.  From a design standpoint, you can do this with a big image.

Once you have a person's attention, you need to inform him or her about the thing or idea that you are trying to market.  A person must figure out what you are trying to advertise within a few seconds of seeing it.  You cannot do this with an essay explaining it.  You have to do this by using images.  Let the images create an idea in his or her mind. 

If the person is still looking at the advertisement, this is the point where you take your brand and burn it into his or her head.  The images should lead the person to understand what you are advertising and that it is your advertisement.

People will respond to a good visual better than an essay of boring words.  If you use creative design effectively, you would have drawn people into your advertisement, make them understand what you are advertising, and get your brand into their heads.  That is the sign of a good visual advertisement.  For more information, please feel free to contact us.


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