DW Tips

Mobile-friendly websites: Three considerations beyond responsive web design

November 10, 2017 by kidd

A recently published article by Business.com on five mistakes commonly seen with business websites. First on the list is the mistake of not making a site mobile-friendly.

The main recommendation in the article is to adopt responsive design for your site. Responsive websites adapt to whatever screen they appear on, whether it's a desktop computer monitor or a significantly smaller Smartphone screen. With this kind of compatibility, your site still looks professional and remains functional regardless of the computing device people use to access it.

Beyond responsive web design, consider the following ways to improve mobile-friendliness for your business website:

  1. Make sure buttons or icons that site users have to click on aren't too small. For mobile devices, a smaller feature is harder not only to see but to tap with a finger tip. Larger features will also save users the frustration of hitting a different button than the one they intended.
  2. Remain mindful about the images you're choosing for your site. For example, when an image appears smaller on a mobile device screen, will it still look clear and coherent, or will it appear to have many muddled, indistinct details? It's also important to keep images looking sharp on different kinds of displays while making sure that, even if they're high-resolution, they aren't slowing down page load time.
  3. Choose the right fonts. Different fonts have been optimised for mobile devices (among Google fonts, these include Open Sans and Ubuntu). There are many options, and you'll have to check what looks good and reflects your business personality. Font size is another important consideration. Try not to go lower than 14 px for the body of text on your site, and at least 16 px is usually recommended.

Please contact us for additional advice and assistance. We'll help you ensure that your site looks professional and functions well on any device.

Designer Websites, Auckland. For all your web design, SEO and social media needs.

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