Digital Marketing 101 - Half Day Seminar - Various Dates Throughout 2018
A beginner’s guide to digital marketing
If you have a website, but find that you're asking questions like, "What exactly is it doing for my business?", "How do I find out?", "Can I do more?", "Should my business be using social media", then this half day digital marketing seminar is for you.
We'll take you by the hand and show you how to promote your website online to increase its visibility and demonstrate how to measure your results.
You will leave the seminar with practical actions you can take to improve your website's performance and the online presence of your business.
This half day seminar will be run on various dates throughout 2018 and held at Designer Websites' offices in East Tamaki, Auckland. The number of places will be limited so book early to ensure your place. Feedback has been very positive and all respondents have agreed or strongly agreed that they learned new things and that the seminar helped them to improve their skills.
What People Have Said About the Seminar...
"It was a great course...would love to see more of these in the future"
"I think the length of the course was great, long enough to take away some valuable information but not too long that the information becomes too much and goes in one ear and out the other"
1. The basics of digital marketing
We'll share the best practices for growing your online presence, explain the basics for improving your website's ranking in search engines and cover the most popular forms of online advertising, including social media channels and paid online advertising.
2. Unlock the potential of your website with Google Analytics
Google Analytics is a free but very powerful tool that helps you understand how visitors interact with your website. We'll cover the principles of 'search engine optimisation' and show you how to use Google Analytics to measure the success of your digital marketing activities, grow the visitor traffic to your website and increase leads and sales.
3. Finding new potential customers
We'll show you how to use tools like Google Analytics and Google Trends to find out what your customers are searching for, how their online searching habits are changing and how to use the information to find new potential customers.
All attendees will also be given an audit of your website. This comprehensive personalised website audit will provide an invaluable insight into how well your website appears online. Our website audit report will show you how your website is performing against the competition and it may even identify competitors you never knew you had!
The seminar will be run on various dates throughout 2018:
* When: 21 February, 21 March, 30 May, 20 June, 25 July, 19 September, 17 October, 21 November
* Time: 9.30am - 12pm
* Where: Designer Websites offices @ 9/135 Cryers Road, East Tamaki, Auckland
* Cost: $55 plus GST per person
The seminar will be held at Designer Websites' offices in East Tamaki, Auckland and the number of places will be limited to ensure all attendees have the opportunity to ask questions in a friendly and personable environment.
What You Get
* An interesting and engaging half day course.
* Industry expert presenter from a Google Partner.
* All your questions answered!
* The basic knowledge to start unlocking Google Analytics and Google Trends and to start using social media with confidence.
* Personalised website audit.
* Morning tea.
The seminar will be taken by Paul Curtis, Managing Director of Designer Websites
Paul holds a certificate of achievement for the successful completion of the Google Analytics certification exam and is also Google AdWords Search certified.